Marketing

To provide students with a body of knowledge which will:

• Enable them to understand and identify consumer needs and trends
• Enable them to understand, define and segment markets
• Provide an understanding of the importance of pricing and pricing strategies
• Develop an understanding of channels of distribution and routes to market
• Develop an understanding of the patterns of consumer behaviour
• Enable them to develop and apply advertising and promotional strategies
• Provide them with a qualification which will enable them to progress to higher level marketing or communications studies at a later stage in their business or academic careers.